Privacy Policy Red River Technology LLC


This Privacy Policy (the “Privacy Policy“) both (i) governs how we collect, use, and treat personal information that you provide to Red River Technology LLC (“Red River,” “we,” “our“, or “us“) through our website at (the “Website” or “Site“), while using the services and information available via the Website or otherwise (collectively, the “Services“) (the Services, together with our Website, are referred to as the “Platform“), or that you otherwise provide to us, and (ii) establishes certain rights and obligations with respect to your personal information and use of our Platform.

Our Platform contains links to other websites for your convenience and reference. We are not responsible for the privacy practices or the content of those sites.

1.     Your Consent to this Privacy Policy.

You indicate your consent to this Privacy Policy in different ways, depending on your relationship with us. The procedures for consenting to this Privacy Policy are less formal if you are a casual visitor to our Site (a “Guest User“) and more formal if you are, or are seeking to become, a registered user (a “Registered User“).

1.1      Consent by Guest User.

We have structured our Website so that, as a casual Website visitor, you are able to come to our Website and review selected information about our Services without providing us with any Personal Information. By accessing and using our Platform as a visitor, you are acknowledging that you have read and understood this Privacy Policy and agree to be legally bound by it.

1.2      Consent by Registered Users.

In order to participate in the Services, you must: (i) complete the registration process at our Platform; (ii) be age eighteen (18) or older; and (iii) indicate your consent to this Privacy Policy in the manner we specify during the registration process.

1.3      Consent by User Acting in a Representative Capacity.

If you are agreeing to our Privacy Policy on behalf of a company or other legal entity (“Your Organization“), then (i) you represent and warrant that you have ity to act on behalf of, and to bind Your Organization, and (ii) for all purposes in this Privacy Policy, the term “you” means Your Organization on whose behalf you are acting.

1.4      Right to Withdraw Consent.

You have the right to withdraw your consent at any time, in accordance with Section 11 (Your Choices Regarding Your Personal Information; Opting Out).

2.     The Information We Collect.

The information that we collect about you falls into certain categories as further described in this Section 2 (The Information We Collect). This information consists of the following:

2.1      Personal Information.

We collect certain information that identifies you as an individual (collectively, “Personal Information“). The Personal Information we collect may include the following:

  • Your name, email address, and password;
  • Your other contact information including a physical address, phone number, and fax number;
  • Any information or feedback you provide in communications with us through our Website or via social media, email or our customer call center; and
  • The agency or organization that you represent.
2.2      Online Activity Information.

We also collect technical and device-related information through our Website and third party analytics tools that we use (collectively, “Online Activity Information“). Sometimes Online Activity Information can be associated with your Personal Information, in which case we will treat it as Personal Information (as described in Section 2.4 (Treatment of Combined Information), otherwise we consider, and treat, Online Activity Information as Anonymous Information.

2.3      Anonymous Information.

Our Platform also collects, processes, and/or uses information that does not identify you or your devices, including Personal Information that has been made anonymous by: (i) removing identifying fields and aggregating the information with other information so that individual subjects of the information cannot be re-identified, or (ii) anonymizing the information with techniques that remove or modify the identifying data so as to prevent re-identification of the anonymized information (collectively, “Anonymous Information“). Information that meets these criteria might include, for example, demographic information, statistical information (e.g., page views and hit counts), and general tracking information. We use Anonymous Information for our business operations, for example, to engage in marketing and other activities in a manner that protects our customers. Since Anonymous Information does not include Personal Information, it is outside the scope of this Privacy Policy.

2.4      Treatment of Combined Information.

To enable us to better understand the characteristics of our users and/or to provide Services tailored to your needs, we may link your Personal Information with Online Activity Information associated with you or other Anonymous Information. If we combine or associate Online Activity Information or other Anonymous Information with your Personal Information, then we will treat the resulting combination as Personal Information.

3.     How We Collect this Information.

We collect the above information through the following means and technologies:

3.1      Registration.

In order to provide you with certain Services, we need to collect Personal Information, including that specified in Section 2.1 (Personal Information). For example, when you register an account with our Storefront Service, you must provide a variety of Personal Information to us in connection with creating a user account.

3.2      Contacting Red River.

You can contact us with questions or comments – for example, you can contact us to learn more about Red River’s supplier diversity program and the various contract vehicles, such as the California Multiple Award Schedules, in which we participate. In order to communicate with us, you must provide certain Personal Information.

3.3      User-Generated Content.

We may give you the ability through the Platform to engage with us and others in public exchanges, and this may include opportunities for you to provide comments, reviews, recommendations, and other input via the Platform (collectively, “User-Generated Content“). Please understand that, if you include Personal Information in User-Generated Content, others will be able to read, collect, re-publish, and otherwise freely use the Personal Information. We are not responsible for Personal Information you decide to include in User-Generated Content, and we will not take down, remove, or edit User-Generated Content, except as required by applicable law. If you include in your User-Generated Content any Personal Information relating to others, you represent that you have full permission and ity to do so.

3.4      Requesting a Quote.

You can request a quote directly from Red River via the Site. To do so, you must provide certain Personal Information, such as your name, the agency or organization that you represent, your mailing address, other specified contact information, and a description of the product for which you are requesting a quote.

3.5      Newsletters and Special Offers.

You can provide us with Personal Information so that we can send you (i) newsletters about Red River, our Services, and information about issues that we believe may be of interest to you, and (ii) special offers about our products and Services.

3.6      Beacons and Tags.

The Platform may use certain data collection technologies that rely on (i) beacons; (ii) pixel tags and object hyperlinking tags, and (iii) other means to link an object to an Internet address, a remote software application, a remote database, or other remote means of receiving or processing information. We may use these technologies to tell us what parts of our Platform have been visited or to measure the effectiveness of searches that users perform on our Platform. These technologies also enable us to send email messages in a format users can efficiently read, to learn whether these email messages have been opened, and to help ensure, for example, that our messages are of interest to our users. These technologies provide us with Anonymous Information, including Online Activity Information and, in certain instances, Personal Information.

3.7      Device Identifiers; Logs; IP Addresses.

To determine whether your device is supported by our Platform, we may collect certain information about your device and network, including your IP address, your operating system and browser, your device model, information about your use of the Platform, as well as the presence of any software that our Platform may require to operate with your device, or other third party software or mobile apps on your device. We automatically receive and record this information in log files, and this is generally Online Activity Information.

3.8      Cookies.

A cookie is a small amount of data that is sent to your browser from a website’s computers and stored on your computer’s hard drive. Cookies can be used to provide you with a tailored user experience and to make it easier for you to use a website upon a future visit. We may include cookies on our Platform and use them to recognize you when you return to our Platform. You may set your browser so that it does not accept cookies; however, you may need to enable cookies on your web browser if you wish to access certain personalized features of our Services. Cookies alone are typically Online Activity Information.

3.9      Click-Throughs.

We may send email messages or display links that use a “click-through URL” linked to our Platform or to another resource. When you click one of these URLs, you pass through our web server before arriving at the destination website page or other resource. Click-throughs may use and collect Anonymous Information, including Online Activity Information. We may track this click-through data to help determine interest in particular topics and measure the effectiveness of our user communications.

3.10    Other Technologies and Data Sources.

We currently do not augment the Personal Information that you provide to us with data from other third-party sources, such as privately held marketing or analytics databases. We do not, for example, link your Personal Information with third-party demographic information (such as age, sex, household income, job industry, or job title). If we later choose to use these data sources, or technologies other than those listed above in this Section 3 (How We Collect this Information), we will treat any information we collect or generate in that manner in full accordance with this Privacy Policy.

3.11    Collection of Personal Information Offline.

We may ask you to provide us with Personal Information via offline interactions. Personal Information we collect in this manner may include, for example, your name, address, email address, and other identifying information. If you provide information to us at our request, then we will strive to provide you with either verbal and/or written notice of this Privacy Policy upon your request for a copy of the Privacy Policy. We treat any information that you provide to us as Personal Information under this Privacy Policy.

4.     How We Use The Information We Collect.

We use the information that we collect or process, including Personal Information, Online Activity Information, and Anonymous Information, as permitted under applicable law and consistent with the terms of this Privacy Policy. More specifically, we use the information we collect for the following purposes:

  • To provide you with the Services you request (on the Website, by phone, or otherwise), including use of our Website, to create and manage Registered User accounts, and to communicate with you regarding our Services;
  • To allow you to post User-Generated Content;
  • To respond to your inquiries;
  • To customize and enhance your use of our Website and Services, such as by personalizing your experience with us;
  • To provide communications that might interest you, including marketing messages and to inform you of products and services that we think would be appealing to you, whether the products or services are provided by us or by others, and whether the products or services are available via our Site or via a third party;
  • To verify your identity and to securely process your purchases or other requests for Services;
  • To perform analytics, quality control, market research, and to determine the effectiveness of our Site, promotional campaigns, to improve our current products, Services, and Site, and develop new products and services;
  • To perform internal administration, auditing, operation, and troubleshooting for our Site and Services; and
  • To share the information with third parties strictly as permitted in Section 6 (How We Share this Information) below.

In addition to the uses specifically identified above, there may be instances where you request information and Services from us that are not described in this Privacy Policy. In our discretion, we can use information that you submit in order to provide such information and Services.

5.     Other Essential or Internal Uses of Information.

We may also use the information that we collect as we believe to be necessary or appropriate for certain essential purposes, including:

  • To comply with applicable law and legal process;
  • To respond to requests from public and government ities, including public and government ities;
  • To detect, prevent, or investigate potential security incidents or fraud;
  • To facilitate the functionality of our Platform;
  • To enforce our terms and conditions;
  • To protect our operations or those of our affiliates;
  • To protect our rights, privacy, safety or property, security and/or that of our affiliates, you or others; and
  • To allow us to pursue available remedies or limit the damages that we may sustain.
6.     How We Share this Information.

We value your privacy, and we share the information we collect only in the manner set out below.

6.1      Our Service Providers.

We engage third parties to perform functions on our behalf, and these may include maintaining the Platform, collecting information, responding to and sending email or other messages, data analysis, order fulfillment, and other functions useful to our business. In this capacity, we may provide service providers with Personal Information, Online Activity Information, and Anonymous Information as applicable. We will seek to only provide third parties with information so that they can perform their required functions.

6.2      Questions of Harm; Legal Process.

We may disclose your Personal Information and Online Activity Information to third parties, including law enforcement agencies, attorneys, and private investigator organizations, where it is necessary, or where we have a good faith belief that it is necessary: (i) o comply with legal process; (ii) to protect and defend our rights and property, including the Platform and associated content; (iii) to protect against misuse or unized use of our Services; (iv) to protect the personal safety or property of Platform users or the public, including your personal safety or property (it being understood that we assume no duty to provide, or monitor the need for, such protections); and (v) to cooperate with public and government ities including, where required, ities outside your jurisdiction.

While you are not able to opt out of this use of information, we will take reasonable steps to limit such use, and disclose only the information we reasonably believe is necessary for the above purposes. If we receive legal process calling for the disclosure of your Personal Information, we will attempt to notify you within a reasonable amount of time, unless such notification is not permitted.

6.3      Corporate Transactions.

We shall be entitled to transfer information that we collect (including Personal Information) to a third party in connection with or in contemplation of a reorganization, merger, sale, joint venture, assignment, transfer, or other disposition (including a disposition in connection with a bankruptcy or similar proceedings) of all or substantially all assets or stock of the business unit or division responsible for the information under this Privacy Policy; provided the acquiring third party has agreed to safeguard your Personal Information with protections that are compatible with those set out in this Privacy Policy.

6.4      Our Affiliates.

We may choose to rely on and share the information we collect with our affiliates. By “affiliate” we mean an entity that is closely related to us, such as an entity that controls, is controlled by, or is under common control with, Red River Technology LLC. Our affiliates will be bound by the terms of this Privacy Policy.

7.     Information to Third Parties.

As further set out in our Terms of Use, our Site includes links to third party websites offering services that augment those services offered on our Site. For example, when you submit information in connection with applying for a job at Red River or when you submit payment information in connection with purchasing a product, you are providing information (including Personal Information) directly to third parties, and not to us. Those third parties determine their own data handling practices – any information that you submit to third parties are not governed by this Privacy Policy.

8.     How We Safeguard the Information We Collect.

We recognize the sensitivity of our users’ Personal Information and we have put in place security systems designed to prevent unized access to or disclosure of this information. Our security systems include physical, technical, and administrative information security controls, and we take commercially reasonable steps to secure and safeguard such Personal Information in accordance with applicable law.

9.     Our Retention of Data.

We retain Personal Information for the period of time necessary to fulfill the purposes for which we obtained the Personal Information and consistent with applicable law. We use the following criteria to set our retention periods: (i) the duration of our relationship with you; (ii) the existence of a legal obligation as to the retention period; and (iii) the advisability of retaining the information in light of our legal position (for example, in light of applicable statutes of limitations, litigation, or regulatory investigations).

10.   Accuracy and Minimization of Data.

We take reasonable steps (i) to maintain the accuracy of the Personal Information we process, and (ii) to limit the Personal Information that we process to that which is reasonably necessary for the purposes for which we obtained the information.

11.   Your Choices Regarding Your Personal Information; Opting Out.
11.1    Unsubscribing to Marketing Communications.

If you no longer wish to receive bulletins, updates, or other marketing-related materials from us, you can opt out of this Service by either (1) following the “unsubscribe” instructions located near the bottom of each email message, or (2) contacting us as provided in Section 17 (Contact Us).

11.2    Discretionary Account Information.

To allow appropriate control over Personal Information, you can view, change, or update discretionary information that you have previously submitted either by contacting us as provided in Section 17 (Contact Us) below or by accessing your account on our Site (if such functionality is available to you).

11.3    Access, Deletion, and Do Not Sell Requests.
We provide the following additional rights with respect to your Personal Information:
11.3.1    Copy of Personal Information.

You may request a copy of the following: (i) the categories of Personal Information we collected about you; (ii) the categories of sources from which the Personal Information is collected; (iii) the business or commercial purpose for collecting or selling (if applicable) the Personal Information; (iv) the categories of third parties with whom we share Personal Information; and (v) the specific pieces of Personal Information we have collected about you.

11.3.2    Deletion of Personal Information.

You may request that we delete your Personal Information. Note that deletion requests are subject to a number of limitations, for example, we may keep Personal Information as permitted by law, such as for tax or other record keeping purposes, to maintain an active account, to process transactions and facilitate customer requests, and for other internal business purposes consistent with the terms under which it was collected.

11.3.3    Do Not Sell Requests.

You may request that we do not share your Personal Information with third parties to be used for purposes not described in this Privacy Policy. The California Consumer Privacy Act refers to this as a “Do Not Sell” request. Red River only seeks to share Personal Information with service providers and others described above for purposes identified in this Privacy Policy, but Online Activity Information or Anonymous Information collected by service providers providing pixels or other third party technologies on our Website could potentially be used by those service providers for their own purposes, some of whom may be able to associate such information with you based on other information they have collected independently (not from Red River). We will endeavor to block such sharing upon request.

11.3.4    Submission of